About

Schema Acquisition is a personal Substack project exploring relation-mapping the unlikely to engender new abstractions. Garnering "schemas" on my personal relationship with the digital landscape and studying digital-physical porosity, the project aims to research alternative appropriations of platforms and creative subversion online.

Research/Strategy

Schema acquisition is a cognitive learning theory that I came across during my Neuroscience thesis. It is loosely defined as linking various elements to form a recognizable pattern to engender new abstractions or understanding through a class of structure (think: windows, wheels, seats, etc… = car!)

I believe learning about our selfhood and personal world-building is all about big and small experiences of schema acquisition. I wanted the logo to reflect the process of linkage and multiplicity to create new meanings and systems.

Logo

The brand identity is built around simple vector points and lines to convey joinment, connection, and gathering. The publication logo is a cursor to signify movement and autonomous direction in the exploration of schema gathering and joinage (whether it be adding or removing to the vector line)

Each post is accompanied by “schema(s)” or a visual interpretation of the piece as graphs, charts, doodles, etc.