I am a designer, creative strategist, and researcher born in Seoul, raised in Southern California,
currently based in S.F.
Activated by inquiries rooted in liberation and autonomy,
my art and research practice focus on alternative appropriations
of digital tools and systems as forms of activism and resistance.
I find wonder in relation-mapping the "unlikely things"
that in turn become more personal through new abstractions.
I currently work as a designer at a civic tech nonprofit to make voting more accessible.
I am always looking for new collaborations and tinkering!
This website was handmade with love and is always in progress...
Last updated: Feb 2025
Schema Acquisition is a personal Substack project exploring relation-mapping the unlikely to engender new abstractions. Garnering "schemas" on my personal relationship with the digital landscape and studying digital-physical porosity, the project aims to research alternative appropriations of platforms and creative subversion online.
Schema acquisition is a cognitive learning theory that I came across
during my Neuroscience thesis. It is loosely defined as linking various elements to
form a recognizable pattern to engender new abstractions or understanding through
a class of structure (think: windows, wheels, seats, etc… = car!)
I believe learning about our selfhood and personal world-building is all about
big and small experiences of schema acquisition. I wanted the logo to reflect the process of
linkage and multiplicity to create new meanings and systems.
The brand identity is built around simple
vector points and lines to convey joinment, connection,
and gathering. The publication logo is a cursor to signify movement and autonomous direction
in the exploration of schema gathering and joinage (whether it be adding or removing to the vector line)
Each post is accompanied by “schema(s)” or a visual interpretation of the piece as graphs, charts, doodles, etc.