Eileen Ahn

I am a designer, creative strategist, and researcher born in Seoul, raised in Southern California, currently based in S.F.

Activated by inquiries rooted in liberation and autonomy, my art and research practice focus on alternative appropriations of digital tools and systems as forms of activism and resistance. I find wonder in relation-mapping the "unlikely things" that in turn become more personal through new abstractions.

I currently work as a designer at a civic tech nonprofit to make voting more accessible. I am always looking for new collaborations and tinkering! This website was handmade with love and is always in progress...

Last updated: Feb 2025



50+1 Strategies

branding // web design
2022 ~ 2023



Client

50+1 strategies is a political consulting firm based in San Francisco known for building local campaigns and grassroots movements surrounding progressive advocacy work.


Ask

Celebrating 11 years since its launch, 50+1 Strategies wanted a new branding identity that mirrors a vibrant growth in their work and mission.


Timeline

Role

Team

Sept 2022 ~ Oct 2023
[13 months]

sept~nov — research
dec — sketches
jan~mar — design
april — logo launch
may~sept — website design
oct — website launch

lead designer, creative strategist,
art director

- research & strategy
- logo concept & design
- website mockup & art direction
- project management

Giancarlo Lobo, marketing
Candice Dayoan, design strategy
Jenn Edwards, marketing
Deborah Camiel, copy
Matt Herdman, copy
Ben Childs, web design


Research/Strategy

Starting with the initial brand research, we dissected the firm’s title and their old logo: an emphasis on the numbers (50, 1), signifying a tipping point towards the majority, and the plus sign as their joining motif. When conducting thought exercises such as “how would you describe the direction of the firm in three words?” or “what feeling do you want to share with people?”, there was a general consensus on creating a dynamic, lasting movement for and towards change.


Logo

Drawing inspiration from dynamic and flexible logos, we wanted a versatile branding identity that could serve multiple issues and partnerships in public and private sectors. We were drawn to the plus sign as the main motif and produced multiple iterations of the symbol. Some feelings we wanted to evoke were:

- Open opportunity
- The future/“the other side”
- Hope and change
- Active movement, a push


inspiration research


midfidelity logo iterations


logo evolution


user flow and website mockups


Result

We arrived at a logo that considers the balance of youthful power, dynamism, and strength. The layered plus sign stays as an open-ended visual interpretation that alludes to windows or doors/portals to the other side.

50+1 Strategies website was designed by Apollo Artistry



logos in full and inverted


final website


colors


mockups